Mobile marketing makes it easier for you to reach a wider demographic quickly. By sending out bulk marketing messages, you can market your brands to thousands of people. Here are incredible ways that business owners can benefit from SMS campaigns.
1. SMS marketing is cost effective
The cost of short message marketing is much lower when compared to traditional marketing channels such as telephone calls and flyers. Businesses do not require huge upfront investment to start sending out promotional messages to their potential customers. Moreover, there is no infrastructure and technical expertise required to run a short message service marketing campaign.
2. It gives you access to a broader customer base
Business owners who are always on the lookout for ways that can help them expand their business base know the importance of short message marketing to their businesses. “SMS advertising allows a business owner to fulfill their ambitions by reaching out to mobile users, regardless of the devices that they use,” shared Mike at Textedly. If a message is crafted in a good way, most customers will respond positively to it hence helping you take the interaction to a new level.
3. SMS campaigns provides a guarantee of high open rates
Business owners will want to make the most out of the marketing messages that they send out. Because of this, they will always want to choose a communication channel where they can get response from the targeted customers quickly and in the most convenient way. With short message marketing, business owners are assured that the recipients will open and read it. Out of those who read this message, a high percentage will respond positively, therefore benefiting the business immensely.
4. Mobile phone numbers are highly stable
Most people retain their mobile phone numbers for their entire lifetimes. This is not the case with emails because a considerable percentage goes out of use with each passing month. Provided that you have an accurate database of phone numbers, you are assured of long term contacts which you can market to. Businesses of all sizes and niches like Tadi Brothers know that they can send out their marketing messages to their intended recipients and rest assured that the message will be delivered.
5. SMS campaigns guarantees improved response rate
A well-drafted, witty and targeted short message advertising campaign will elicit response from most of the recipients. Since your customers move with their phone everywhere, you can reach them no matter their location. You can take the conversation about your brands to a whole new level with SMS communication.